DETROIT/Oct. 1, 2002 - Broadcast legend and author Mort Crim will sign copies of his best-selling book, "Good News for Tough Times," at Comerica’s new branch office at 1237 S. Lapeer in Lake Orion on Friday, Oct. 18 from 11:30 a.m. to 1 p.m.
"Tough times aren’t new," Crim said. "Good news isn’t either. It happens every day, but tends to speak in a quiet voice, one that can be difficult to hear right now. But good news is out there and through this book, I’m pleased to share more than 80 anecdotes filled with good news."
Everyone who visits the new Comerica branch during Crim’s visit will receive a free copy of Crim’s book and be able to chat with the local broadcast veteran, currently chairman and founder of Mort Crim Communications, Inc. Crim helps Comerica promote its "hometown bank" image through advertising and other marketing initiatives.
To celebrate the grand opening of Comerica’s newest location, customers will receive special promotional offers through Nov. 15, including:
Afree, autographed copy of Crim’s "Good News for Tough Times" for every new account opened at the branch.
Free first order of checks on any new personal checking account opening
50 percent discount on a 12-month Self-Serve Security Box rental
No maintenance fees for 12 months on a Money Market Investment Account
Installment loan rate discount of 1/4 percent
Free Web Bill Pay service for 60 days
Free personal financial plan through Comerica Securities
Comerica Incorporated (NYSE: CMA) is a financial services company focused on business banking and asset gathering. Through its more than 500 customer-service locations, including branch, lending and investment offices, Comerica helps businesses and people be successful. Comerica is ideally positioned to deliver high quality financial services in Michigan, California and Texas, as well as in Florida, 19 other states, Canada and Mexico. Comerica has an investment services affiliate, Munder Capital Management, ranked among the top money managers worldwide. Comerica reported total assets of $51 billion at June 30, 2002.
Media Contact:
Sara Snyder
Comerica Incorporated
(313) 222-9617
sara_l_snyder@comerica.com
