DETROIT, Sept. 7 /PRNewswire/ -- Small business owners will get assistance with their sales efforts at a Comerica Bank small business workshop on customer-centered selling, Thursday, September 15, 2005, from 8:30 a.m. to 11:30 a.m. in the John Lewis Community Center on Macomb Community College's South Campus, located in Building K at 14500 East 12 Mile Road in Warren, Mich. A pre-workshop continental breakfast will begin at 8 a.m.

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The seminar is part of a comprehensive series of workshops sponsored by Comerica that are designed to help small business owners succeed.

Ralph Nichols, president of the Ralph Nichols Group, Inc. which offers Dale Carnegie Training in Southern Michigan, will discuss how to identify new opportunities; what the dominant buying motives are for customers; developing solutions; understanding, evaluating and negotiating; and how to establish mutually beneficial, empathetic relationships.

Cost for the workshop is $50 for Comerica customers and $75 for non- Comerica customers and $25 for each additional participant from the same company. Reservations are required and can be made by calling 1-800-829-5214 or by visiting http://www.comerica.com/ and clicking on "Small Business Workshops."

Comerica Bank is a subsidiary of Comerica Incorporated, a financial services company headquartered in Detroit and strategically aligned into the Business Bank, Small Business & Personal Financial Services, and Wealth & Institutional Management. Comerica focuses on relationships, and helping businesses and people be successful. Comerica reported total assets of $54.7 billion on June 30, 2005. To receive e-mail alerts of breaking Comerica news, go to http://www.comerica.com/newsalerts .

SOURCE: Comerica Bank

Web site: http://www.comerica.com/