DETROIT, Sept. 15 /PRNewswire/ -- Understanding the ins and outs of direct marketing is the topic of a Comerica Bank small business workshop on Thursday, September 22, 2005, from 8:30 a.m. to 11:30 a.m. The seminar will be held at the Michigan State University Management Education Center, located at 811 West Square Lake Road in Troy, Mich. A pre-workshop continental breakfast will begin at 8 a.m.

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The seminar is part of a comprehensive series of workshops sponsored by Comerica that are designed to help small business owners succeed.

Bob Breese, owner of BB Direct Inc. in Rochester Hills, will lead the workshop, which will help attendees gain a better understanding of how direct marketing can increase sales. Seminar attendees will also learn about formulating a strategy for direct marketing; managing a marketing database; making decisions on direct marketing lists; understanding direct marketing creative; and developing an electronic newsletter program.

Cost for the workshop is $50 for Comerica customers and $75 for non- Comerica customers and $25 for each additional participant from the same company. Reservations are required and can be made by calling 1-800-829-5214 or by visiting http://www.comerica.com/ and clicking on "Small Business Workshops."

Comerica Bank is a subsidiary of Comerica Incorporated, a financial services company headquartered in Detroit and strategically aligned into the Business Bank, Small Business & Personal Financial Services, and Wealth & Institutional Management. Comerica focuses on relationships, and helping businesses and people be successful. Comerica reported total assets of $54.7 billion on June 30, 2005. To receive e-mail alerts of breaking Comerica news, go to http://www.comerica.com/newsalerts .

SOURCE: Comerica Bank

Web site: http://www.comerica.com/