DETROIT, March 29 /PRNewswire/ -- Small businesses will learn how branding their products and services can help create loyal relationships with their customers when Comerica Bank hosts a small business workshop Thursday, April 6, 2006, from 8:30 a.m. to 11:30 a.m., at the Morels Restaurant at 30100 Telegraph Road in Bingham Farms, Mich. A pre-workshop continental breakfast will begin at 8 a.m.

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The "How to Effectively Brand Your Small Business" seminar will be presented by Kim Greenspan, founder and president of Greenspan Consulting Group, LLC. Greenspan will discuss why branding is critical for any business to succeed; how to differentiate your business from your competitors and how to cost-effectively communicate that difference to your target customers; and how to create brand equity that generates additional sales.

The seminar is part of a comprehensive series of workshops sponsored by Comerica that are designed to help small business owners succeed. Cost for the workshop is $50 for Comerica customers, $75 for non-Comerica customers and $25 for each additional participant from the same company. Reservations are required and can be made by calling 1-800-292-1300 or by visiting http://www.comerica.com/ and clicking on "Small Business Seminars."

Comerica Bank is a subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Detroit and strategically aligned by three business segments: The Business Bank, The Retail Bank, and Wealth & Institutional Management. Comerica focuses on relationships, and helping businesses and people be successful. Comerica Incorporated reported total assets of $53.0 billion at December 31, 2005. To receive e-mail alerts of breaking Comerica news, go to http://www.comerica.com/newsalerts .

SOURCE: Comerica Bank

CONTACT: Kathleen Pitton of Comerica Bank, +1-313-222-4916

Web site: http://www.comerica.com/