DETROIT, May 9 /PRNewswire/ -- Small business owners will learn how to provide customer service experiences that have impact when Comerica Bank hosts a small business workshop on Tuesday, May 22, at 8:30 a.m., at Comerica Bank's Oaktec Center, located at 3551 Hamlin Road in Auburn Hills, Mich. A pre- workshop continental breakfast will begin at 8 a.m.

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Todd Beck, senior product manager of AchieveGlobal will lead this workshop, which will help attendees learn how to surpass the competition by identifying the experiences that matter, distinguishing the defining moments most important to customers, and creating emotional responses that build customer loyalty.

The seminar is part of a comprehensive series of workshops sponsored by Comerica that are designed to help small business owners succeed. Cost for the workshop is $50 for Comerica customers, $75 for non-Comerica customers and $25 for each additional participant from the same company. Reservations are required and can be made by calling 1-800-292-1300 or by visiting http://www.comerica.com/sbworkshops.

Comerica Incorporated (NYSE: CMA) is a financial services company strategically aligned by three business segments: The Business Bank, The Retail Bank, and Wealth & Institutional Management. Comerica focuses on relationships and helping businesses and people to be successful.

SOURCE: Comerica Bank

CONTACT: Kathleen A. Pitton of Comerica Bank, +1-313-222-4916

Web site: http://www.comerica.com/