WASHINGTON, Sept. 29 /PRNewswire-FirstCall/ -- Financial Services Roundtable President & CEO Steve Bartlett today presented Comerica Chairman and CEO Ralph W. Babb Jr. with the first ITAC Excellence in Consumer Protection Award.

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"Comerica is a charter member of ITAC, which has helped more than 75,000 consumers recover from identity theft, and a consistent supporter of consumer protection," said Bartlett.  "Once again they are showing leadership by offering consumers ITAC Sentinel®, an excellent identity theft prevention service that supports ITAC's nonprofit mission."

"ITAC continually looks for ways to keep consumers from becoming victims of identity theft. Our experience has shown it's much easier to protect yourself from identity theft than to undo the damage that generally occurs," said ITAC President Anne Wallace.  "We thank Comerica for their ongoing efforts to protect consumers through education, products and services."

"Building enduring customer relationships is a hallmark of Comerica," said Babb. "We have an opportunity to further cement those relationships when we help customers protect themselves from identity theft and readily assist those who have already been impacted."

"ITAC has helped tens of thousands of consumers recover from identity theft," explained Susan Joseph of Comerica's Financial Intelligence Department and an ITAC board member. "We are proud to work with ITAC and law enforcement to prosecute identity crime."

ITAC Sentinel is offered in partnership with Intersections Inc., a leading provider of consumer and corporate identity risk management services.

About ITAC

ITAC, the Identity Theft Assistance Center (www.identitytheftassistance.org), is the national advocate for identity theft victims and a leading voice on identity policy.  Millions of consumers have access to the ITAC victim assistance service through our members – the financial services companies who support ITAC and offer it as a free service for their customers.  ITAC is dedicated to protecting all consumers through education, research and the criminal prosecution of identity crime.  Through our partnership with Intersections Inc, ITAC's world-class victim assistance and identity management service is available to everyone through ITAC Sentinel® (www.itacsentinel.com).

About Comerica

Comerica Bank is the commercial banking subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Business Bank, The Retail Bank, and Wealth & Institutional Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $55.9 billion at June 30, 2010.

SOURCE Identity Theft Assistance Center (ITAC)