DALLAS, Sept. 7, 2010 -- Comerica Bank today announced the launch of its "Office Perks" sales and marketing campaign, designed for businesses looking to boost employee morale without breaking the budget, in an economy that continues to be challenging. The fall campaign was jointly announced by Cassandra M. McKinney, Senior Vice President, Retail Product and Sales Management; and James H. Weber, Senior Vice President and Chief Marketing Officer.
"Businesses and consumers are recession-weary," said McKinney. "They have endured years of belt tightening, with shrinking budgets and hiring that has been put on hold. Likewise, employees have been asked to do more for less. In this type of restrictive environment, businesses are finding it harder than ever to 'give back' to employees. Our 'Office Perks' campaign makes that possible, with absolutely no cost to participating businesses."
The campaign offers businesses $50 for each employee who opens a Comerica personal checking account and registers online, and $200 for opening a new Comerica business checking account with a single deposit of $5,000 or more within 90 days of account opening.
The campaign offers employees of participating businesses $100 for opening a new personal checking account and completing other account requirements.
"We have created an extensive, highly targeted media plan to motivate current and prospective business customers, and their employees," said Weber. "At the heart of this campaign is our proven ability to offer an effective value proposition to owners and managers of businesses who look to Comerica to help them achieve success."
For more information, visit comerica.com/officeperks.
Comerica Bank is the commercial banking subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Business Bank, The Retail Bank, and Wealth & Institutional Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $55.9 billion at June 30, 2010.
SOURCE Comerica Bank
