DALLAS, TX (February 14, 2011) – The White Rock Lake Centennial Host Committee announced today that Comerica Bank will serve as the presenting sponsor of the Comerica White Rock Lake Centennial Celebration that runs from March to June, 2011. The celebration, a 100-day marathon of family-friendly events and activities organized by the Host Committee, a consortium of 22 nonprofits and lake user groups, will commemorate the 100th birthday of one of Dallas’ signature parks. Dallas icon Ebby Halliday who is also celebrating her 100th birthday, will serve as the honorary chair of the celebration.
“Comerica Bank is proud to serve as presenting sponsor for the Comerica White Rock Lake Centennial Celebration,” said J. Patrick “Pat” Faubion, Texas Market President, Comerica Bank. “Centennial events will bring together North Texas communities to celebrate a momentous occasion in our region’s history. Not only will the festivities raise awareness of the lake and its many features, but the proceeds will help fund critical capital improvement projects, thereby improving and preserving the crown jewel of Dallas’s park system.”
The centennial celebration will feature a series of events and activities ranging from an online photo contest and Family Fun Weekends to sailing and rowing regattas, a fishing tournament, half marathon, “pup” rally and more. The 100-day celebration will end with a finale picnic at the Bath House Cultural Center and a concert at the Dallas Arboretum. For a complete listing of events, visit www.whiterockdallas.org/100.
“I am honored that my birthday is being associated with this exciting milestone,” said Ebby Halliday, Honorary Chair and former Dallas Park and Recreation Board member. “White Rock Lake is a city treasure and the events surrounding its centennial will benefit the lake and our community for years to come.”
Proceeds from the Comerica White Rock Lake Centennial Celebration will help fund 10 high priority capital projects including hike and bike trail upgrades, reforestation, water quality improvements, a dog park renovation and building and furnishings upgrades to ensure that White Rock Lake remains a sustainable oasis for families throughout North Texas and beyond.
“Funds raised from the Comerica White Rock Lake Centennial Celebration will help safeguard one of our city’s most precious resources,” said District 9 Dallas City Councilmember Sheffie Kadane. “Comerica Bank has a strong track record of community involvement, and their sponsorship will help benefit the lake and our community for years to come.”
About the Comerica White Rock Lake Centennial Celebration
Comerica White Rock Lake Centennial Celebration is a marathon of events and activities to celebrate the 100th birthday of one of Dallas’ signature parks. 2011 marks the centennial of another Dallas treasure: living legend Ebby Halliday, who serves as Honorary Chair of the Celebration. Co-chaired by Darren Boruff and Reena Morris the celebration will kick off in March and will culminate with a Centennial Concert at the end of June. Proceeds from the Comerica White Rock Lake Centennial Celebration will fund capital projects and improvements at White Rock Lake including enhancements to park trails, renovations to the White Rock Lake Dog Park and reforestation efforts. Official Centennial partners include Comerica Bank, Ebby Halliday Realtors, Doctors Hospital, Green Mountain Energy, Ben E. Keith, City of Dallas, Dallas Water Utilities, Advocate Magazines, WFAA Channel 8, Dallas Arboretum, Standing Dog Interactive and Allyn Media. To donate, buy tickets or for more information about the Comerica White Rock Lake Centennial Celebration, visit www.whiterockdallas.org/100 or join us on Facebook at White Rock 100.
About White Rock Lake
The City of Dallas’ White Rock Lake is the premier park in North Texas, enjoyed by over two million guests a year. Teaming with Bass, the 1,015 acre lake offers stunning vistas of Downtown Dallas, over nine miles of hike and bike trails, an Audubon Society-designated bird watching area and wetlands site, scenic picnic areas, special events facilities, fishing piers, a dog park, the Dallas Arboretum and the Bath House Cultural Center. Bordered by Mockingbird Lane, Buckner Boulevard, Garland Road, Lawther Drive, and Winstead Drive, White Rock Lake is an oasis in the heart of the City of Dallas.
About Comerica Bank
Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Business Bank, The Retail Bank, and Wealth & Institutional Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of 53.7 billion at December 31, 2010.
Media Contact:
Claire Reyes
(214) 871-7723
creyes@allynmedia.com
