Live Cycle Delight wins $50,000 Comerica Hatch Detroit Contest presented by Opportunity Detroit

DETROIT/August 28, 2015 – Live Cycle Delight was crowned the winner of the 2015 Comerica Hatch Detroit Contest presented by Opportunity Detroit during tonight’s Hatch Off event at the M@dison Building in downtown Detroit.

Live Cycle Delight will receive a $50,000 grant courtesy of Comerica Bank and legal (Honigman), public relations (Comerica Bank), architectural renderings (Hamilton-Anderson), video promotion (MCCI) and more support from Hatch Detroit and its partners.

“This year’s diverse entry pool put substantial pressure on our contestants to stand out not only to us but to Detroiters.” said Vittoria Katanski, executive director of Hatch Detroit. “Congratulations to Live Cycle Delight, they have shown such tremendous spirit throughout the competition and without a doubt will thrive in Detroit’s growing business market.”

Live Cycle Delight will be downtown Detroit’s first contemporary cycle studio and provide patrons with an enjoyable environment that makes working out fun.

“Congratulations, Live Cycle Delight. Comerica Bank is proud to support the up and coming entrepreneurs who are making strides in improving the economic environment of Detroit and its neighborhoods,” said Linda Forte, senior vice president and chief diversity officer, Comerica Bank. “The hard work and determination displayed throughout the contest will serve Live Cycle Delight well as they work to open their doors.”

To win the $50,000 prize, Live Cycle Delight had to advance to the semi-finalist round in which this year’s 170 entries were narrowed to the top 10. Public voting narrowed the competition down to four finalists followed by a second round of public voting to help determine the winner. The four finalists gave their final pitch in front of a panel of judges and an audience of their peers during the Hatch Off event. Live Cycle Delight was selected based on the public vote and jury deliberations.

“Opportunity Detroit is proud to congratulate the well-deserving founders and newest Hatch Detroit Contest winner – Live Cycle Delight. Live Cycle Delight is an exciting addition to the powerful and successful Hatch alumni network, which is now made up of more than 12 thriving retail businesses in Detroit,” said RJ Wolney, Director of Business Development at Rock Ventures. “All of the participants are great examples of innovative and collaborative entrepreneurs that will help ensure we are retaining and attracting top talent to Detroit. We are confident all of the new additions to the Hatch community will continue to be leaders in Detroit’s entrepreneurial ecosystem.”

To read Live Cycle Delight’s full biography, visit hatchdetroit.com.

About Hatch Detroit
Hatch Detroit is a Michigan based 501(c)(3) organization that champions and supports independent retail businesses in Detroit through funding, education, exposure, and mentoring.  Hatch Detroit was founded by Nick Gorga, a Detroit native who is passionate about the revitalization of the city and inspiring others in the community to create change.

About Comerica Bank
Comerica Bank, with 214 banking centers in Michigan, is a subsidiary of Comerica Incorporated. Founded in Detroit in 1849, Comerica continues to invest in Michigan. Comerica’s $1 million commitment last year to the Detroit Institute of Arts “grand bargain” helped the City of Detroit emerge from bankruptcy, support city pensioners and protect the museum’s art collection for the public. Comerica Incorporated (NYSE: CMA) is a financial services company strategically aligned by three business segments: The Business Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. To find us on Facebook, please visit www.facebook.com/ComericaCares. Follow us on Twitter at @ComericaCares

Opportunity Detroit
Opportunity Detroit is both a mission and brand that promotes downtown Detroit as a great place to live, work and play. The campaign launched as a partnership between several downtown Detroit businesses, the Detroit Regional Chamber and dozens of civic and philanthropic organizations in the city. Opportunity Detroit continues to evolve by telling Detroit’s story as an emerging high-tech hub, and the story of the city’s ongoing transformation from muscle economy to brain economy.

Media Contact:
Dan Stocking
Franco Public Relations Group
313-567-5094
stocking@franco.com

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